Brands on Twitter need to get their heads around a serious issue: They’ve become high-maintenance friends. They talk about themselves endlessly. They desperately want your attention. And they’ll manipulate you to get it.
Brand engagement is happening at the expense of good user experience, and…
If you’re looking to get better engagement out of your Facebook posts, add more pictures and start speaking in the first person.
Social media data expert Dan Zarrella — who tracked and analyzed more than 1.3 million posts from the 10,000 most-Liked Facebook pages — has released details about which posts get the most likes, shares and comments on Facebook, from post type and length to the best time of day to add updates.
Photos bring in the highest number of engagement across the board, followed by text and video, according to Zarrella. News links bring in the least numbers of likes, shares and comments.
Meanwhile, posts with a high number of self-referential words such as “I” and “me” get more likes — a tactic that doesn’t work well on Twitter.
“Overall, the best strategy for Facebook, as well as all kinds of social media marketing, is to create a lot of interesting content and share it,” Zarrella told Mashable. “On Facebook, visual content does especially well. It’s also important to be passionate, not neutral.”
This means that both positive and negative posts tend to do well with engagement.
Timing is also key. Updates posted later in the day (Eastern Time) bring in more shares and Likes, but they tend to peak around 8 p.m. Shares trickle off around the end of the work day (6 p.m.).
“Publish when others aren’t, such as later in the day and on the weekends,” Zarrella advised.
For example, Facebook posts that go up on Saturdays and Sundays tend to get more Likes than those during the week. Similar to Twitter engagement, Facebook posts do better earlier in the week than later: Thursday is the least active day for Likes.
People also tend to be active throughout the week in the early hours of the day (5 a.m. ET) and during lunchtime (12 p.m. ET).
For a full look at which posts do best, check out the infographic below or sign up for Zarrella’s free marketing webinar.
What seems to be working best for you? Let us know in the comments.
Picture this: You’re walking down a busy street and a bus zooms by, you saw some kind of ad but you’re suddenly startled by a loud speaker blasting the newest pop song…what was the name? You can’t remember because a man dressed as a sandwich just handed you a flyer with a special one-day offer!
According to the Internet world Usage statistics, there are currently over 6,930,055,154 (six billion nine hundred thirty million fifty five hundred thousand one hundred and fifty four) people logging on to the web. Question: are you positioned to benefit from all of this on a daily basis?
With social media and online marketing becoming increasingly popular, marketers may start to feel like email marketing has been forgotten. However, according to this infographic, email marketing remains an active – and often successful – channel.
The Share button usually is on the bottom part of a page, a website, or even an article that you want to share. Once this button is clicked, that certain topic will be shown onto your own page and your friends and followers will be able to see it. In terms of social media, the Share button is…
Boston, Sept. 16 - Quirler LLC, a Wisconsin based internet company, has been created to supply entertainment through their web venture. On the Quirler website, a character profile is created and the player gains access to quests that they can complete in real life. Completion of real life quests and submitting pictures and videos on the site give players the opportunity to earn rewards for their activities.
Content makes social media an effective tool for achieving core marketing goals including building brand, attracting prospects, converting customers, and supporting sales and advocates. Content feeds social media’s voracious appetite for information in a variety of forms.
Distributing targeted content across different social media platforms helps brands and businesses respond and engage with prospects and customers. This targeted information shows prospects that marketers have been listening to their problems. Marcus Sheridan of The Sales Lion refers to this as the secret sauce. As a result, this content provides context for future interactions regardless of the device prospects use.
Here are the seven core social media content formats laid out in a useful infographic to help you use them effectively.
Blogsare your social media home base in Chris Brogan’s opinion. Have one or more blogs to provide content that’s easily distributed and shared on other social media. Actionable Marketing Tip: Leverage the power of blogs to support your search optimization by integrating your blog(s) into your website, focusing each post on a keyword phrase, developing magnetic post titles, and creating stellar content that gets people’s attention.
Images, particularly photographs, are a quick content format anyone can create with their smartphone and share via social media. Photographs pull viewers in and engage them. Use images to show your brand’s vision and versatility. Actionable Marketing Tip: Curate other people’s images with their permission. Also create images using text.
Videos offer three options: high quality professional content (The figure mentioned at Content Marketing World was $10,000 per minute (but I haven’t checked this fact.)), the scrappy DIY approach used by up and coming YouTube celebs, and voice over presentation that’s like watching a webinar. Your choice depends on your subject and your budget. Actionable Marketing Tip: Optimize your video for search by adding text to it (since YouTube is the second biggest search engine after Google.) Also, integrate a call-to-action into the audio portion of your video like a DRTV ad.
Audio, specifically, podcasts, provide a personal channel to talk one-to-one to your audience with a human voice. Audio has significant potential given the prevalence of smartphones and the ability to multi-task while listening to podcasts. Actionable Marketing Tip: Build your audience and learn to use this medium before it’s growth period. Audio is low cost relative to video. Further, with smartphones always within arm’s reach, it’s a great way to give your audience content when they’re focused on your information such as drive time.
Slideshare. According to Todd Wheatland, author of The Marketer’s Guide to Slideshare, Slideshare is a content treasure trove since it can deliver any content format including PDFs, infographics, video, and text, to a targeted audience that generally B2B focused. Closely integrated with LinkedIn, Slideshare helps get your content found more effectively than posting it on owned media. Marketo, according to Maria Pergolino (@InboundMarketer), transformed their content into the SlideShare presentation, Building a Better Inbound Marketing Machine; it garnered 145K views and and 173 comments on Slideshare. Actionable Marketing Tip: Strategically select content that positions your organization for the business terms your target audience is searching and transform it to shine on Slideshare.
E-books are a sexy way to provide information that answers your target audience’s questions regardless of business type. Sheridan compiled information comparing all of the pool manufacturers into an ebook for their customers called: How to Buy a Swimming Pool the Right Way, causing them to call him. Sheridan says, “Have a dang opinion and share it because no one likes grey today!” Actionable Marketing Tip: Keep e-books short (5 pages or less) or long (over 50 pages) based on research by Hubspot’s Dan Zarrella. (BTW-Here’s a link to my e-book, What Every Blogger Needs to Know – 101 Actionable Blog Tips.)
Infographics are a visually appealing way to present information. This is attributable to the fact that many infographics transform data into colorful charts making it faster to grasp the concept. As a result, infographics integrated into articles and blog posts are highly shareable. Actionable Marketing Tip: Use infographics to show your expertise and build links back to your blog or website.
According to an eMarketer survey, most advertisers and agencies measure the impact of their social efforts only through soft metrics such as engagement. These include data such as number of followers, comments and time spent on social pages. While these metrics are an important yardstick,…
This week we expand our discussion on how to leverage Online Visual Marketing successfully in your bridal business by taking a fresh look at creating inspiration boards on Pinterest. You might think the point of Pinterest is to garner attention for your brand inside this busy social network. And, of course, it is. But the value of Pinterest to me is far greater than that. I’m also highly interested in the traffic I can build outside of Pinterest…namely, from search engines. And in my consistent pursuit of Pinterest SEO strategies, I’ve discovered a few that you might not know about.
1. Your Links Don’t Count…Or Do They?
In March 2012, Pinterest added the “no follow” code to its overall infrastructure. That’s a tag that tells search engine crawlers not to follow a link to the destination. In plain English, it means you don’t get credit for the link that is placed in the Link field of your Pin and, consequently, it doesn’t help you build up search engine authority for your domain. However, that link can still send real, live traffic to your website, so don’t stop using it. Just know that it doesn’t necessarily count toward your SEO goodwill.
However, there is a silver lining…at least, for now. If a link is placed in the Description box of a Pin, it is a “do follow” link, which means that search engine crawlers can index it and can credit your website accordingly. So, if in addition to getting Pinterest traffic, you also want to boost your overall SEO, add your link to the Description field when pinning in Pinterest.
2. Your Pinterest Profile is Powerful
Search engines are officially indexing Pinterest profiles. This means two things for you. First, if you include your target keywords in your Pinterest profile description, there is a chance that your profile could appear in search engines for that keyword…even if your website doesn’t. Second, it means even more chances for your company to appear in search engines, outside of just your website. Take advantage and, remember, visitors will see the profile description so make sure it’s click-worthy.
3. Pinterest Plays Nice
Pinterest allows you to create a social networking web by letting you connect your Twitter and Facebook accounts (only your personal Facebook profile, not your Fan Page). When you do this, you allow search engines to see that these various social accounts are associated with the same brand.
And why would you want to do that? Because search engines are beginning to use your social clout and activity to determine the importance and relevancy of your brand and primary domain. When all of your social media accounts are connected and they all link back to your website, search engines can see the bigger picture and reward you for influential social activity with higher search engine rankings for the appropriate keywords.
So, in a nutshell, make sure your Twitter account is linked and, if you use your personal Facebook profile for business mostly, then connect that too.
#1. Pin Amazing Pics – The best way to get followers is to pin repinable, likable and commentable pics period.
#2. Create Specific Boards – The majority of your followers will follow specific boards rather then you. Make sure your pins go in the proper board and truly fit the description of that board.
#3. Follow Power Pinners – Follow people that pin amazing pics. This will give you great ideas for pins as well as cool stuff to repin to your followers.
#4. Don’t Over Pin – A couple of pins per board per day. No one likes a million pins from the same person. People unfollow over pinners.
#5. Maximize your Description – This doesn’t neccessarliy mean using all of the available characters to describe your pin. Maximizing your Description means writing a powerful or relevant description about your pin. This could be something as simple as “want, or love or WTF?”
#6. Pin Original Content – Content moves fast on the web. The best content gets shared quickly. Creating and pinning original content is the a great way to gain followers.
#7. Pin Interesting Videos – Create a board/s for videos. Pinterest is a great place to pin and view cool / interesting videos.
#8. Like & Comment on Pins – Get involved. Like and comment on pins you like. This establishes a relationship with the pinner and you will get more follow backs if you are truly involved.
Hotel websites are very similar. They all have the same stock photos of beautiful people sitting in beautiful lobby’s, or the typical hotel bedroom and the navigation panel on the side to book the room. To the average consumer, your hotel website does not do much to differentiate itself from the…
One of the most frequent questions I get from small business owners relates to how often they should post updates on their Facebook business page. Additionally, I get frustrated when I go to a business page and see very infrequent updates, with gaps of sometimes days or weeks.
So, how much is too much? or too little. How often should you be posting on your business page?
First off, there is no formula, no “one size fits all” answer. There are a number of factors that might determine the frequency of your posts. The one thing that I always tell businesses is:
You are only as good as your last post.
When people log in to Facebook, the first thing they see is their news feed. Most people don’t spend a lot of time scrolling down to check out everything that’s happened since their last log-in. If you aren’t in someone’s news feed when they log in, chances are they won’t see you. If they don’t see you, you don’t exist. Plain and simple.
Having said that, you need to find the right balance for you in terms of posting frequency. Here are a few basic guidelines I think will work for most businesses, while keeping in mind that every situation is unique:
1. Post at least one update a day – With at least one update a day, there’s a good chance that a number of your fans will see you on a given day. One update a day will almost never be seen as “too much” by any of your fans.
2. Two or three updates is better – A few updates spaced throughout the day will give you a greater chance of being seen. Vary the content and you might see an increase in impressions and engagement. Often when I tell businesses to make the jump from one to three posts a day, I hear “So you mean I need to hire a full-time Social Media person?”. Not at all. An update can be very simple and take only 10 to 30 seconds to create. You can create a few meaningful updates in fewer than ten minutes a day.
3. Vary your posting times – Don’t necessarily post at the same time every day. If you mix up your times you have less of a chance of being seen as spammy, and you’ll have a better chance of being seen by more people based on their Facebook using habits.
4. Some posts might require consistency – One exception to the above guideline is if you have a particular feature that should be posted at the same time every day. One of my clients, Isaac’s Famous Grilled Sandwiches, is a regional chain of 20 restaurants. Each day, each of their stores is inundated with phone calls asking about their soup of the day. Many people make their dining decisions based on what that soup of the day is, so as a result, Isaac’s posts their soup of the day on Facebook each morning, as a way of notifying their customers, and these daily posts not only perform well in terms of impressions, but they also do well in terms of engagement, or what Facebook refers to as “feedback”. It’s a post that makes fans actually seek out the fan page each day.
5. Vary your content – Status updates can be statements, questions, photos, videos, notes, events, links to interesting articles…pretty much anything. If you have a blog, link your blog to Facebook to post automatically via the free Networked Blogs app. Questions are great because they spur on engagement; some people feel compelled to answer. People also love photos and videos, especially if you have the ability to tag them. Also, remember that not all of your post content should be about you. Generic statements and random questions about current events or local events will also work.
6. Know your audience – You need a good understanding of those who are in your audience on your business page. Who are they? What are the demographics? How many people like your page? One of the reasons this is important is that different types of people have different tolerance levels for frequent posting. In particular, if your fan base is made up of an older demographic, remember that those in that category tend to have fewer Facebook friends, so if you post frequently, they are more likely to see all of them, and will have a lower tolerance for what they see as spam. The older demographics also tend to be newer to computers and Facebook, and therefore might be less tech savvy, and more easily overwhelmed.
7. Check your analytics – Not only will your analytics give you the aforementioned demographic info, but you should frequently take a look at how many people are unsubscribing (hiding) from your updates, and how many are unliking your page. If you see any spikes in either of those, try to figure out what you may have done to cause that. Did you post too much or too often? I have one client who noticed a spike of unlikes on one particular day, and it seemed to correlate with having posted a few updates in a fairly short period of time. They have been more careful since that time, and haven’t seen any more spikes of people leaving. Also, look for the types of posts that get the most feedback or the least feedback and use that information as a guide for future postings.
Those are a few guidelines, but to provide a simple answer to the question asked in the title of this post in a quick and concise way, I’d say:
Post at least once a day, but two or three posts throughout the day might be better.
Many marketers launch their social media programs because they feel they need to and then scramble to understand both how they will make these work and how they will be managed. Most of them do this with no goal in mind and worse, no understanding of how social media marketing (SMM) works.
Many believe that social is the answer to customer acquisition and are short-sided in defining realistic results. Unfortunately this all results in lost time, lost customers, lost market share, and lost profitability.
Stop chasing your tail in social. Start your SMM planning right by following these five easy steps.
SMM Step 1: Create Your Executive Overview Business Plan
Spell out your business in a one-pager to realize why you need social:
Your Business Mission and History
Your Business or Revenue Model
Descriptions of your Products & Services
Details of Your Target Audience
Review of Your Current Marketing Efforts
SMM Step 2: Define Your Specific Social Media Goals
It is impossible to reach and attain a goal without defining exact specifics. Too many business owners let social metrics define their goals, such as “More Twitter Followers”, “More Fans on Facebook”, “More YouTube Views.”
As marketers, we all know that it is really about engagement that counts. But, what engagement are we talking about? Positive engagement? Volume of commenting on a controversial piece of content?
You need to go a step beyond to define specific, actionable, and (most importantly) reasonable SMM goals. Here are some specific SMM goals you might use after completing your business review:
Validate a new product or service using social as a research platform.
Develop buzz and interest around a new product.
Engage users in social to generate relevant and targeted traffic to your site.
Gain market share by leading customer/client service through social.
Generate registrations to branded events through social.
SMM Step 3: Find Your SMM Voice
One of the keys to ensuring your success in social is to create and implement a voice that resonates with your specific target audience. For each audience type, break down and research age, income, location, and reasons for possibly buying your products/services.
SMM Step 4: Choosing Your Social Tools Appropriately
Choosing your social tools appropriately is an essential piece of your online communications plan, so choose wisely. Let’s do a short review of the leading social sites to assist you in your selection:
Facebook:More than 955 million users. Majority between 18-25; 60 percent female. Best opportunity for community building with customers.
Twitter:More than 555 million users. Majority between 26-34; 57 percent female. Best tool for interacting in real-time.
Google Plus+:More than 170 million users. Majority between 26-34; 63 percent male. Platform for driving visibility around a brand.
LinkedIn:More than 150 million users. Majority between 26-34, directly followed by 35-44. The number one B2B social networking tool.
Pinterest: More than 12 Million Users. Majority between 26-44; 68 percent female. A viral platform for sharing stories via pictures.
SMM Step 5: Plan & Execute Content & Delivery
Now to the hard part – finding, creating, and delivering engaging social media content. Social media execution can be daunting, but with a proper plan it is doable and can drive real (marketing) results.
What you need to define:
Your frequency of content delivery & response to social engagement.
Your types and specific topics for content creation.
Ways to increase audience engagement.
Events that can drive social.
Your social success metrics (number of followers, number of fans, volume of traffic back to site, number of retweets, etc.).
Social media marketing can be an excellent vehicle for developing online brand awareness, customer engagement, and audience growth. This requires a solid, measurable plan and a commitment to developing consistent and valuable content. In addition, it’s crucial for you to have a clear understanding of why social can be useful for reaching your business goals.
Social media can act as some of the greatest word-of-mouth marketing available. With platforms such as Facebook, Twitter, Instagram and YouTube, social media allows for the sharing of content in real-time. How can businesses harness this power?
Business 2 Community offers this article examining the ways information is shared at big events, and how to harness the power of shared content to build momentum for your brand. Want to generate a buzz at your next function? Take these tips to inspire the crowd to share their experience on social media!
Email Is Still Huge, And That’s Where People Want To Be Marketed To
Email is thirty years old, and it’s arguably bigger than ever, despite other technological advancements in computing and communication. The number of emails sent per day continues to increase, and there are way more accounts than even Facebook has.
This week, ReadWriteWeb interviewed the “father of email,” Ray Tomlinson, who implemented an email system in 1971 on the ARPANET (Advanced Research Projects Agency Network). The piece cites some stats from the Radicati Group, saying that 144.8 billion emails are sent per day, and the number projected to hit 192.2 billion in 2016. Another stat from the same source: there are currently 3.4 billion email accounts worldwide, and somewhere around 75% of them are actually individual people.
In the interview, Tomlinson is quoted as saying, “Email has the time difference — that is, you send it now, you read it later — you don’t have to have someone sitting there and ready to respond like you do with instant messaging to make it work and make it effective. You can use instant messaging that way, but if they’re not there, nothing happens, and you gotta remember that there may be a message coming back to you and go back to the IM client and look for the response.”
He also said he expects email to be around for “a good long time,” adding that “We may find that these other forms of communication may be merged with email.”
Email is even making its way to Google searches. Last month, Google introduced a new way for you to search your Gmail account right from the Google search box, perhaps enabling users to access old emails when they’re at their most relevant. It’s only in limited trial mode right now, but this could become an important Google feature sometime soon.
In this article, I talked about why this could make email marketing even better for conversions. The point I was trying to make is that it can make marketing messages available perhaps when they’re more relevant to the audience, when they’re actually searching for something that you’re selling. Basically, it adds some search marketing advantage to your email marketing efforts, though perhaps not in a way that’s as visible as straight paid search. But hey, it’s free.
ExactTarget’s Jeff Rohrs said in a piece about email’s 30th anniversary, “In fact, an overwhelming 77 percent of all consumers surveyed prefer to receive promotional messages from companies via email compared to five percent who prefer text messages and four percent who prefer Facebook. Email is also one of the most utilized apps on every smartphone right up there with the phone, text messaging and the browser itself.”
Emphasis is mine, because those numbers are quite interesting, given how much we see about Facebook marketing these days.
According to a recent study from Experian, email volume rose 10% in the second quarter, compared to the second quarter of last year. This is only a continuation in a trend the firm says it has seen each quarter for the past three years. Open rates were similar to those in Q2 2011. While click rates declined from last year, the pace of that decline slowed. Revenue per email fro multi-channel retailers increased from $0.13 to $0.14. According to that study, the average click rate rose for business products and services in Q2. 42% of brands, the firm says, enjoyed a “statistically significant” increase.
Now that summer is unofficially over, it’s time to start thinking about plugging in the remainder of your 2012 promotional calendar. There are some big dates still on the calendar, which means there are some big opportunities to keep your brand top-of-mind from now until the ball drops on 2013, starting with Halloween.
Here are five non-cavity inducing tips to make sure your Facebook page’s promotional efforts aren’t scary for the all the wrong reasons…
1) Give Your House A Little More Haunt – Brush up on Mary Shelley’s Frankenstein to immerse yourself in the seasonal verbiage and take some fashion advice from Freddy Krueger to give your promotion and messaging a more authentic look, tone, and feel. Psst…it takes more work than some spider clip art in your cover photo and pushing out a generic “Happy Halloween” promo to send your brand viral.
2) Hand Out Quality Candy – Whatever promotion you decide to activate, remember to reward your fans from a “value” perspective. Seriously, liking a brand’s page only to be underwhelmed by what you receive in return (offer, gift, or experience) is kind of like trick-or-treating at the not so generous house on the block. No one ever tells their friends to go knock on the door of the house giving out the mini-box of raisins.
3) Ding-Dong > “Trick-o-Treat” > Moving Along – Your fans are busy and bombarded with orange and black invitations left and right, so make your promo simple for them to enter and participate with (yes, treat them, don’t trick them). A complex entry process has a tendency to scare users away just like The Jigsaw Killer.
4) Last-minute Costume Ideas Come Off As, Well, Last Minute – Don’t be the guy (brand) that lazily slaps together an uninspired costume at 8pm and then runs off to the party empty handed (not even a six-pack..). Start planning out your promotion now and you’ll actually have something to measure come November.
5) Reach and Connect With The Pumpkin Carvers – Halloween is unlike any other holiday. It has ridiculously fanatical following – online and off. From targeting the candy and decoration buying parents to the trick-o-treating kids to the costume party freaks, you should be using smart PR and paid media strategies to get the word out about your Facebook promotion. Hint: The most successful Haunted Houses (i.e. custom Facebook promos) market to visitors that live outside their own neighborhood.
Need more inspiration? Launch a costume photo contest to ramp up more engagement. How about inviting fans to participate in a scary caption contest or handing out budget costume ideas? For more ideas on how to spread your message, be sure to peep North Social’s custom apps to see how we can help launch a unique experience for your brand.
Are you tired of seeing no or very less comments on your blog posts? Do you feel sad when you find out that no one wants to spend his 2 minutes in leaving a comment on the post which took hours of your efforts? If the answer to above questions is Yes, then here is good news for you, on average more than 80% of blogs suffers from â€œNo Commentsâ€ disease. And to help you in getting rid of it, weâ€™ve compiled a list of 18 types of posts that always gets lot of comments.
But before jumping to the list, what you need to understand is that number of comments is not an accurate index to measure success of blog. There are many other factors that determine the success of a blog â€“ traffic, affiliate sales, advertisers etc. And if you can see a consistent increase on those departments then there is no reason to worry about comments. Now without further adieu, here are the 18 types of posts that can get you the maximum number of comments. 1. Giveaways/Competition/Freebies - Posts about giveaways and competitions are undisputedly one of the biggest comment getters. Want to see an example? Check any mommy blog and youâ€™ll get an idea. Most of these competitions ask reader to leave a comment and winner is picked randomly from the comments. Bigger is the prize, more will be the number of people (comments) participating in it.
2. Promote yourself post -Who doesn’t love free exposure? We all love it. I know. Give your readers a chance to promote themselves. Here is an example – Promote Yourself And Share What You Do!
3. Lists and Useful resources post - No other marking campaign can beat a useful and well researched list relevant to your niche in getting number of comments and links. Such lists can easily go viral and can help you in building a loyal following. Example – 30+ principles to a better landing page design
4. Rants/Opinionated posts – Rants or opinionated posts give you an opportunity to express your opinions strongly on anything relevant to your niche. For e.g. – if youâ€™re internet marketer you can express your opinions about any affiliate company. If youâ€™re a doctor you can express your opinions about health laws etc. The more strongly youâ€™ll express your opinions, more will be the chances to get comments. Example – Seth Godin Tries Out Brandjacking
5. Readers generated posts – Posts which are generated with the help of readers are likely to get more comments as compared to general posts. Because, you wonâ€™t be alone in promoting this post, your readers (co-authors) will be actively promoting it too. Example – 51 Tips For Saving Money On Technology
6. Series of Posts – Series of posts have a great power to keep the readers engaged. Not only they help you in breaking longer posts in to short ones and explaining things in a better way, but also help you to build a loyal following for your blog. Example – Website Traffic Series at DailyBlogTips
7. How-to Guide posts- Does your target audience is facing a common problem then write a detailed How-to guide on it covering solutions that can help them in solving their problems. Example – How to Blog: Blogging Tips for Beginners
8. Group Writing Projects/Blog Carnivals â€“ Act as a host of group writing project (Blog carnival) where readers can write something on their blog and will come back to your blog with a link. You can link to then all the participantâ€™s entries with an excerpt. Example – MelvinBlogâ€™s Best Blog Marketing Tip Contest
9. Personal Stories/Motivational posts -Personal stories about yourself that can motivate your readers can easily attract the interest of your readers and make them to leave comments. Example – I used to be FAT until I had A Duodenal Switch
10. Humorous/Funny posts-Posts that can make your readers laugh can also force (in a good way) them to leave comments. Example – This is why I don’t clap along
11. In depth/detailed posts In depth posts covering every single point related to the topic. These are high quality posts which help bloggers to establish his credibility in niche. Example – How to Backpack 12. Creative posts Creative posts in which bloggers have tried to cover something which a reader has never heard of (or think of). Example – 53 CSS-Techniques You Couldnâ€™t Live Without 13. Ask a question post â€“ Ask a question to your readers. Asking a question that readers are interested in answering can easily increase the number of comments by 2-3 times. Example â€“ Ask the readers section at GetRichSlowly
14. Interview post -Interviewing leaders of the niche to get them to answers some of the most common questions of the industry. Example – Link Building with the Experts â€“ 2010 Edition
15. Real-time posts-Posts about hot trends and latest happenings that are taking place in the niche. Example – Thoughts on Google Instant (It is also an opinion post)
16. Reveal a secret post - Reveal a secret posts is a great way to attract some attention (and unwanted attention too) of the industry and to increase the number of comments. Example – An interview with Digg top user
17. Debate posts/controversial posts Launching a debate about some hot topic between your readers and to see what happens. Example – Google Instant Makes SEO Irrelevant
After working with many companies on Facebook marketing, teaching many students, and speaking with many audiences, I’ve discovered some common mistakes that hold companies back from getting results. If you want to get better Facebook fan page marketing results, check this list and find out whether you’re making any of these mistakes.
Fan Page Mistake #1: Assuming People Go To Your Fan Page (Versus Seeing Your Posts In Their News Feed)
Most people, if they ever go to a fan page, only go there once. Some highly interactive pages get more visitors, and you can bring fans back to the page or to specific tabs with posts or ads, but usually fans see your page’s posts via their news feed.
One of the biggest surprises to me, in teaching Facebook marketing to many audiences, was that most business owners don’t understand how people use Facebook:
When you log on to Facebook, what you see is your news feed, and this is all Facebook is, to most people.
Your news feed doesn’t contain every post from all your friends or all the pages you’ve liked.
You can change your news feed to show more, or everything, or the most recent from everyone, but fewer than 10 to 20 percent of people do this.
If you have a Facebook page, all your fans do not see all your posts. The fans who have liked or comment on your page’s posts will see more of your posts.
If you’ve done a poor job getting people to interact, you may need to rehabilitate your fan base by paying for sponsored stories.
This is also a good reason to look at Facebook Groups, because every time any Group member posts or comments, everyone gets a notification.
Fan Page Mistake #2: Expecting Welcome Tabs To Get You Lots Of Fans
Reveal tabs, aka Fan Gates, are very popular. Some people think they possess magical powers. But they don’t help most businesses very much because:
For a welcome tab to get you fans, you have to get non-fans to go to your Facebook page, because only non-fans see the pre-like version of a fan gate.
If you have a website with a lot of traffic, you may get a significant number of people who do this by clicking on a Facebook icon from your website.
If you use a like box to get fans on your site, these new fans will never see your welcome tab.
If you get new targeted fans the cheapest way there is (via Facebook ads), most of these like the page by liking the ad, so they also never see the welcome tab.
See that big circular diagram from the last mistake? Notice how many fans go to the actual page? That’s the percentage of people likely to see your beautiful welcome tab. Actually, less, because once they’re fans, they’ll go straight to the Wall.
Fan Page Mistake #3: Overestimating Apps and Tabs
Some people also seem to think creating a Facebook app is a magical move that will create all kinds of buzz and engagement. While this may be true for big companies who can get mass media coverage for deploying a clever new app, for most companies this the long way around to less results.
The Facebook app’s fatal flaw is the ominous opt-in page that requires you to share your Facebook data with the App. I can’t find any authoritative percentage of how many people bounce away from that page, but anecdotally, I know the number is high. I only became more willing to allow once I knew where to go to remove App access from my account. But this extra step means at least 25 percent and maybe as many as 75 percent of people who go to try an app will not carry through with it.
What that means is- you spend all kinds of money and time programming a new app (and programming efforts, especially if you’ve never been involved in one, are always more money and time than you expected), and may come out with less results than if you just use the incredible tools Facebook has available.
Think about it, if 100 percent of users already interact with posts and pages and groups, won’t you have a better chance of getting engagement by using those, than by using a weird new app that they have to give up privacy to opt-in to?
Fan Page Mistake #4: No Budget For Ads To Acquire Fans
As discussed above, the cheapest way to get targeted fans for your page (fans who are likely to be good customers), is with Facebook ads. The power, depth and precision of the Facebook ad platform is unrivaled and historic. And you can get fans for anywhere from 1 cent to $1.50, depending on your niche and parameters. You can’t get email subscribers that cheap anywhere, and this is the same kind of owned media.
But so many companies go to ridiculous lengths to avoid spending money on ads, or they just don’t have ad spends in their paradigm. They use a ton of time on roundabout tactics that yield fewer and less qualified fans. They forget about the cost of the employee time required to do so. And then when their fans don’t produce a return on investment, hey wonder why. Well, because you went cheap and you didn’t get good prospects. That’s why.
Fan Page Mistake #5: Posting In A Self Centered Way, Not Trying To Get Likes And Comments
You’ve seen it on hundreds of corporate blogs: post after post about them, them, them, and few comments, if any. Comments from sycophantic employees who want their company to look good. You can see it on Facebook pages too: me, me, me posts, and very few likes and comments, especially compared to the fan base. Your actual active fan base is about 100 times the number of likes and comments you usually get. How does that compare to the number of fans you have?
You would think by now that everyone would understand the lessons of web 2.0; push and pull, conversational marketing, etc. But no. So many marketers have never learned to care about what their audience cares about. You can’t communicate effectively until you know your audience. You can’t get responses if you don’t ask for them. You can’t get enthusiasm until you stimulate it.
And if you don’t get responses, you become invisible.
Fan Page Mistake #6: Not Optimizing For Impressions And Feedback Rate
If you don’t have a metric for every stage of your marketing, you simply can’t optimize your tactics for that stage. Your goals for the fan page should include:
Visibility to as many of your fans as possible, calculated by dividing post impressions by your total fan base
Responsiveness to your posts, calculated by feedback rate, which is the total number of likes and comments divided by post impressions
If you aren’t getting at least a one percent feedback rate, you probably are missing the mark in connecting with the bulk of your audience. Think about what passions and interests your fan base has in common, and speak to those. If you used Facebook ads to grow your fan base, you should know exactly what interests comprise the bulk of your fans and which ones were most passionate (measured by ad CTR).
A couple of caveats: I haven’t seen pages with more than 100,000 fans get one percent feedback rates, but I also don’t see pages that size using best practices in post content. Also, for pages of any size, when you post blog posts or sales-focused discounts, the clicks to your website or blog aren’t counted in this feedback rate. In those cases, a lower feedback rate is acceptable, if you’re getting sales and ROI from your efforts.
Fan Page Mistake #7: Over-Selling and Hard-Selling Without Conversing Or Arousing Desire First
This is very similar to the “me, me, me” selfish mistake discussed in #5.
Think about the typical conference. There’s a reason they have a separate area for vendors: The selling approach doesn’t always jibe with the conversational focus of the main part of the conference. And similarly, a fan page is a bunch of fans who typically are fans of something besides your offering. What they’re fans of is related to your offering. You have to continue to fan the flames of desire around that passion. My rule of thumb is to engage, converse and stimulate four times as much as you sell. Go for 80 percent interaction, 20 percent selling. There’s a wisdom to this that goes beyond Facebook.
Why does Corona sell relaxation and the beach rather than just show people drinking beer? By reaching beyond features and benefits to sell the dream implied by the offering’s benefits, playing with follow-through, focusing on the vision beyond, companies knock the ball out of the park.
Conversely, companies that focus on themselves and selling immediately end up disappointed, much like the college freshman looking for a one night stand. Not knowing the value of romance, he ends up rejected and alone. There’s a reason why it’s called foreplay and there’s a reason that flowers are a billion dollar business.
So Facebook upgraded you to Timeline? Yeah, they did that to us, too.
In the short time the cover photo/profile picture dynamic duo has been around, we’ve seen both stellar and simple minded decisions made in regards to this piece of real estate. Here are some best practices for your cover photo that will help you on the road to Fan Page fabulousness:
KISS. Keep It Simple, Stupid. If you’ve decided that this space was made for a diatribe about your company and how fantastic you are, think again. People respond well to clean and attractive, not crowded text boxes and convoluted CTAs. It can be a tricky line to walk, so here’s a quick way to tell if your cover photo is working for you: ask a friend or family member to visit your Page. Can they tell you what your brand is about after looking at your Timeline for ~5 seconds?
Consistency is clutch. Utilize brand artwork to showcase the one and only YOU. Whether you are all about smurf icons or you enjoy a simple white/black juxtaposing, bring a consistent (and memorable) look, tone, and feel to life in this 851 x 315 chunk of property.
Make it a combo meal. The combination of your cover photo, profile picture, and About section on the bottom left should clearly tell first-time visitors what you do and why they should stick around for a beer or two. Prominently displaying your logo in the profile picture is a great way to lay the branding foundation for the entire Page and any apps you may be using.
Be a drama queen. We’ve all got a touch of Jersey Shore in us and here is the place to let it rip. Note: it’s not always easy to notice the difference between tacky and classy (insert sarcasm here), so watch yo’self, Liberace.
Color within the lines. To avoid being blackballed by the Facebook overlords, take note of their few, but often ignored, cover photo regulations. While you can’t demand users “Like us now!”, promote your latest fan-only discount, or share your contact info in this capacity, there is still plenty of creative space.
Play it up. Customer quotes of the week, catch phrases, event titles, new product call-outs, or the company tagline are all resourceful ways to incorporate your fresh content, without getting a slap on the wrist from the big guys in Silicon Valley.
Bust a move. Turn your cover photo into a “signature move” that makes it an active, instead of stale, feature of your Page. Radio stations can thank their “caller of the week”; bakeries may promote a “Friday Frosting Fiesta” with their latest flavors; fashionista blogs can show-off the latest trends and runway ready styles.
Need to kick start your creative juices? Check out some visual inspiration below:
Building your company’s social media presence takes time and effort, and it starts with a solid strategy that includes goals and measurements. However, even the best strategy can be undermined by common mistakes that you may not even realize you are making.Here are five of them.
Ever startup these days needs to adopt social media. It’s a lot cheaper than paying for plain old advertising and a lot more effective. Using social media also enables you to connect with customers a lot more directly because they usually choose to. They choose to share your products, follow your blog, like you on Facebook and follow you on Twitter. It means they’re signing up to your updates intentionally.
If I had a penny for every time I saw, spoke, typed, Tweeted, or thought about the words “engage,” “value,” and “traffic,” I’d sure have a lot of pennies. A lot of ‘em. Working in social media means that you will use these terms more often than you’d like, and you may begin to sound like a broken record. Fear not – you work in social media, and you are creative, inventive, and a damn wordsmith. Keep it fresh. Re-examine and reinvent the known. New things get Tweeted, Tumbld, posted, and Pinned.
“Social” words get thrown around like a ball on a playground. No one really knows what they mean, but apparently using them will elevate your social street cred to big league status. I don’t know about you, but when I hear “engage” I think it’s about that time to buy another toaster for the lucky couple. Coin a term that’s social and shareable, and watch the fruits of your labor go viral across all social channels.
One of the great thing about the relatively new field of social media is that it’s like Mars – there is so much to be discovered. There are some incredibly innovative minds working in the field, but I fear it’s getting repetitive. It’s about being new. At the risk of boring you with repetition, re-examine your terminology for your next post, meeting, or tweet to keep it fresh. That’s what drives social media – reinvention of what’s already been done. People are looking for brands that are crisp and inventive because their content is interesting, challenging, and shareable. Give the people what they want, and invest a little more time in your social presence.
In the current scenario, both SEO and SMO are boon to any business. If SEO can drive sales, SMO can scale up your business. Using these two marketing techniques can help you propel the user traction. Read this article to know more about this. See full article CLICK HERE
Fast Company has hit a home run again with its new series of posts, #TheRules of Social Media. Inviting followers to share their own rule using the hashtag, they’ve come up with a series of posts that take a critical look at fundamentals in social media marketing.
Worth the read today: this article, linked above. It explains the value of engagement on social media, putting forth a very simple principle of marketing: give the people what they want instead of overtly forcing your marketing agenda on them. By providing content of value to your followers, you can begin to organically grow a loyal, engaged community. Read on!
Over the last couple of days I’ve begun to play with Pinterest again. It’s been ages since I first set …
Editor’s Note: Pro blogger Darren Rowse reports pleasing Web traffic results by becoming active on Pinterest again. He also provides good Pinterest marketing ideas for other bloggers who’ve yet to leverage the social media ‘darling.’
An analysis in Forbes of a Southwest Airlines social media campaign gone sour due to a technical glitch centers on the new role of customer service:
+ Set expectations — while working to identify and scope out the situation use social media to listen actively, acknowledge the issue, and let customers know what they can expect and when
+ Be sensitive — regularly scheduled Facebook updates that don’t address the crisis may be innocuous, but may further alienate customers who want a resolution
+ Keep on communicating — don’t make customers call you for an update. Better to err on the side of too much than not enough communication
+ Find a good way to compensate — Southwest offered $150 vouchers to those affected by the mistakes.
In another airline glitch this month, El Al promoted round-trip tickets from New York to Israel at one-quarter of the normal price, selling over 5,000 tickets before the mistake was discovered. They honored those orders and asked the lucky travelers to share their stories on their web site.